Why “The House Of Fire”?
Posted By Mikal Jakubal on January 9, 2009
Naming a film is like naming a book, your garage band’s album or a restaurant. A good, catchy name can give a project that little extra boost it needs to stick in people’s heads. Word of mouth is always the best advertising, so a film’s name should be something easy to remember and spell. You want to be able to look it up after that party where everyone was talking about it.
We toyed with many names on brainstorming sessions during our long drives to Eugene for shoots, but none of them really stuck with us. They either seemed flat or one of us would dislike what the other came up with. It was actually a long process.
“The House Of Fire” popped up one day while doing some research on a unique aspect of the film and we both knew immediately that we’d found it. That said, we can’t tell you what the origin is! We need to keep a few secrets for the film’s premier. Just be assured that the name arises organically from within the story and, despite our use of the iconic image of the Vail fire, has nothing to do with that. Well, not exactly, anyway.
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